Every business depends on marketing and if your advertising isn’t succeeding, it’s a waste of time and money. By using effective marketing tools, you can boost your business so that once you have loyal customers they’re there to stay. In order to help you invest your time and money in the right way, we’ve selected the best marketing tools to make your startup a success.
Pick Your Colors Wisely
Did you know that according to color psychology, red makes you feel hungry? That’s what makes the logo designs of restaurants such as McDonald’s and KFC so memorable and successful. Colors can be a powerful tool if you want to associate a particular emotional response with your startup.
This is particularly important during your logo design process. By the time potential customers have seen your logo, you’ve already marketed your startup. That’s the power of color! Customers will decide whether they want to know more about your business based on the emotions that your logo evokes. With the right color selections, your buyers will be drawn to what you’re selling.
You can use: Coolors.co
Positivity and Your Product
When people think about your business, you want them to associate your startup with positivity. You can do this by subtly including ways that your business improves people’s lives into your marketing messages.
Giving customers the option to leave reviews or feedback not only helps you improve your business but allows other customers to see positive experiences you’ve created.
Another inspired way to enhance positivity is by having rewards programs in place. If customers feel like they’ll receive additional benefits form your business—compared to dealing with your competitors—they’re more likely to remain loyal.
You can use: Trustpilot
Let Customers Be Curious
Intrigue is one of the most powerful tools when it comes to marketing. Many customers are drawn to your business because they want to know more about it.
You can gain consumer interest by creating mystery around your product. Additionally, you can also encourage feelings of positive satisfaction by revealing the answer to your mystery.
This is what makes reveal marketing so successful. Because customers have to interact with your marketing, they’re giving your business more of their attention and time. It also creates a feeling of FOMO (Fear Of Missing Out). People want to feel like they’re part of the secret and that they’re not missing out on the fun.
You can use: Interact
Make It Personal
By making customers feel like they have a personal connection with your company, they’re more likely to remain loyal and promote you to their friends. You can do this by sending them personal thank you notes or even by addressing them directly in rewards programs communication.
As a result, customers will feel like you care about their interests. They’ll associate your company values with their own and be more likely to work with your company again in the future.
You can use: MailChimp
Exclusivity & Favoritism
Another way to draw in customers and keep them coming back for more is to appeal to their desire to belong to a group. You can do this in two ways, exclusivity and in group favoritism.
By telling customers that your product is only for people like them, it enhances their self-esteem and makes them feel like they’re part of an elite group. As a result, they won’t want to leave that group so they’ll keep buying products that they consider unique.
In Group Favoritism
People tend to like others more if they see similarities between them and group members. Encouraging the idea that your product is for people who are like them will inspire consumers to buy from your business.
You can use: Facebook and LinkedIn Groups
Marketing tools are all about your customers. How can you make your business more appealing to them? By using these tools in your marketing you’re more likely to gain customer interest and also keep customers coming back for more. Be THE company they want to connect with.
Olivia Harris is a freelance writer who loves coffee, cats and churros, not in any particular order. She travels to write, writes to travel. Connect with her for writing projects olivia.harris.writes[at]gmail.com.